ONSO
ONSO is the paperless purchase ordering system, it creates a seamless experience the building trade and the suppliers. We were approached by the small but enthusiastic ONSO kickstarter project to help bring life into the brand and the interface to life. The brief was to showcase this new SAAS business as a premium solution that is one of a kind.
Service
Brand, UI / UX
Client
ONSO
Year
2018
The Indentity
Working directly with the founder of ONSO for a month in a series of meet ups, we developed an understanding of the software platform and the unique selling points it brings businesses but also an understanding of the values and the driving force behind the purpose.
The final brand identity conveys ONSO as a modern and progressive business, it’s a simple geometric mark that represents the continuous shift in data between sources that enables businesses from suppliers to contractors moving at pace.
Digital
The first step to building a platform fit to serve its customers, we needed to understand who those customers were. After some journey mapping exercises with ONSO, we understood that there were 3 key core audiences that needed to be considered; procurement in the office, contractors on site, and the merchants. Our platform had to tailor to each of these varying experiences.
The use cases defined how we built and defined the platform for each persona, the lads on site needed a quick intuitive interface for their company mobiles, whereas the procurement teams who would use the software would require a more complex view with much more functionality on their desktops.
Working with the ONSO developments very closely, we put together a site structure and a loose site map. Due to the demands of the timeframes, our designers spun up some quick wireframes and prototypes to start building the architecture of the platform, this allowed the developers to start to building the API’s and functionality quickly.
Component design
Then came a pattern library, we identified early on that there was going to be a lot of common elements across the site which made building a pattern library super efficient for the design team as well as the developers to refer to, for now and beyond our involvement in the project.