BQ Services
BQ Services are a Bills of Quantities specialist with decades of experience in the building and architecture business. BQ Services approached us at a point of transition, more clients were approaching them for their expertise and they wanted to present themselves as best in class.
Service
Brand identity, digital design
Client
BQ Service
Year
2019
The Brand
Being an experienced business in their sector, BQ already had the upper hand in comparison to their competitors. That wasn’t their only USP, BQ use specialised technology that allows them to give results more efficiently and that are much more accurate.
We worked diligently with BQ to understand how we could leverage these two unique selling points within the brand. The execution sets BQ Services apart from any of their competition. We developed a brand that showcases BQ as a premium offering within their sector, it’s designed to be sophisticated as well as clean and technological.
Digital Experience
One of the key assets that BQ Services was without a website. All enquiries came from referrals based on reputation. It was time to visualise that reputation.
The design and development team worked closely with BQ to understand their goals for the website, and who we were talking to in order to achieve these goals. The objective was to increase the number of leads for BQ by creating a new efficient channel to enquire about services and projects. Another objective was to create a scalable solution, one which the client could take the CMS of the website into their own hand and build new areas of the website.
By defining the customers needs and business goals, we were able to tailor the experience around both. The architecture created was Laravel/Wordpress hybrid, the flexible component design allowed for full control for the client and an elegant and slick customer experience on the front end.
