Vibbl
Vibbl, an innovative EdTech company, needed a brand to reflect its potential for revolutionizing teacher-pupil feedback. MBM developed a simple brand mark, versatile illustrations, and brand guides. This established Vibbl as a credible business and enhanced their user interface, boosting their industry recognition.
Service
Identity & Branding, Illustration
Client
Vibbl
Year
Partner from 2021
The Client
Vibbl, the UK's 2nd most innovative EdTech company, revolutionizes teacher-pupil interaction with impactful feedback. Their platform enables teachers to provide audio feedback on digital images of homework, securely shared with students. Vibbl also gathers data on pupil-feedback engagement.
This provides students with better, more engaging feedback, improving their work, while also making the feedback process faster and easier for teachers.
The opportunity
The brief for MBM was to create a brand that represented Vibbl as a professional, forward-thinking start-up which was on the cusp of ed-tech greatness.
In-depth interviews with the founder and owner Nihad helped us define the brief and understand what made Vibbl stand apart from other ed-tech businesses.
The brief was also about helping convey the professionalism, credibility, integrity and experience of CEO Nihad into a tangible brand.
The solution
MBM's solution for Vibbl involved a simple brand mark that visually represents the platform's core elements: verbal feedback and collaborative interaction leading to positive outcomes for teachers and students.
The agency also defined essential brand values – evidence-based, honest, teacher-led, and collaborative – to guide all company decisions.
A versatile and distinctive illustration style was created to ensure brand recognition across both print and digital materials.
Finally, comprehensive brand guidelines were developed to ensure effective and consistent communication, reinforcing the defined values for key brand and product decisions.
The impact
The comprehensive brand and visual style guide solidified Vibbl's position as a trustworthy and pioneering entity in the edtech landscape. This foundational work directly contributed to their remarkable achievement of securing 2nd place in BusinessCloud’s prestigious EdTech 50 for 2024, recognizing the UK's most groundbreaking education technology innovators. Their consistent presence within the top 10 for the preceding three years further underscores their sustained impact and excellence in the sector.
The resulting brand, characterized by its engaging and approachable aesthetic, resonates effectively with both educators and students. This positive reception has been instrumental in propelling Vibbl's continued growth and reinforcing its trajectory of increasing success within the dynamic edtech market.
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